l Spassu Tecnologia - Branding
A technology-based company that specializes in providing digital solutions to various industries such as oil, gas, and tech.
With over 30 years of experience, Spassu needed a refreshed visual identity to showcase their modern and innovative approach to digital solutions. Our project aimed to create a new visual identity that would help stand out in their industry and maintain their reputation for delivering high-quality solutions to clients.
l Origin
The name Spassu, which means "space" in English, was chosen for its significant meaning in relation to the company's mission and values. The word "space" represents the distance between things, the orbit of planets, and the vastness of the universe. By exploring the space between things and finding new ways to connect and innovate, they can create solutions that help our clients achieve their goals and succeed in their industries.
l Building a visual system
We created a simple but powerful visual system consisting of four variations with different arrangements of color, typography, imagery, and grid. The system provides flexibility while maintaining consistency and enables the internal team to create new visual assets that align with the brand's identity.
Overall, the visual system streamlines the design process and maintains a consistent and recognizable brand presence across various platforms and touchpoints.
A project by Duck Design Studio.
Visit Spassu.
Team:
Art Director and Motion: Vinícius Germano Müller
Research: Gabriel Sauer
Vinícius Germano Müller, Gabriel Sauer and Eduardo Matos.
